We never had a slogan or a simple sentence to sum up our line; but if we had to we would say; Rock’n’Roll.

Pretty basic and not very deep. Well, we are just a clothing brand and not a political party.

Throughout the years we have been doing really different things; some very good and some very bad. The keynote has been -and always will be- strong graphic prints.

Stylewise we have narrowed the new Punk Royal down to basic jeans wear. Nice fits for men and women, and first-rate t-shirts for everyday use.

Oh, and of course a little rock’n’roll. Or maybe it is up to the user to add the rock’n’roll, we just think that it suits must people to shake it up a bit.

The new jeans line will be in the shops in the Spring of 2010.